What Is a Website Heatmap Tool?
Simply put, a website heatmap is a visual analytics tool that reveals where users interact the most, from clicks and scrolls to mouse movements, providing heatmap analytics to help you make better UX decisions.
The Skippership heatmap displays this data through color gradients: warm colors (red or yellow) indicate high activity, and cool colors (blue or green) indicate low engagement. The skippership heatmap displays this data through color gradients: warm colors (red or yellow) indicate high activity, and cool colors (blue or green) indicate low engagement.
At first glance, scroll maps look helpful; however, what truly matters is why users drop off. Most of the time, your CTAs or key messages are too low, or the page just isn’t guiding them toward the next step. With Skippership Heatmap, you can instantly visualize these drop-off points, identify what’s being missed, and reposition your content for maximum engagement and conversion.